Navigating the Complexities of Sneaker Collaborations

This chapter of the podcast episode features an interview with Joe Freshgoods. They discuss the sneaker culture, Joe's involvement with Adidas, and his perspective on the industry. Joe admits to signing a deal with Adidas without a lawyer and talks about his experiences working with the brand. He compares Adidas to a big record label and expresses his feelings of being signed for no reason. The chapter delves into Joe's frustration with Adidas and his exploration of opportunities with Converse and New Balance. They also discuss the importance of authenticity in the sneaker industry and Joe's approach of telling black stories through his products.