Patagonia Clothes - How to Make Stylish Cycling Clothing?

Start with a problem that's not happening right now. How can you steal from other industries and bring it into your space? I would look at that in the cycling space. What is it in cycling that's actually missing, and what can i borrow f other industries to bring that in? We've actually been able to do that with our sumo gear. So if you wanted to start any type of like protein bar, nutrition bar, drinks, beverages, a lot of these things are really great home baked concepts. The metro mex bars and the gim bars that were out there had oca nutrients, but they tasted like garbage. And they were thinking, maybe we could make something