4min chapter

Scandinavian Product Podcast cover image

#29 Navigating hyper scale, leading in extreme crises, hardware vs software, and more | Tor Erik (ex-CPO at Easee) and Stian Øien (CPO at Futurehome and Ex-VP at Easee)

Scandinavian Product Podcast

CHAPTER

Exploring Consumer Attitudes Toward Energy Savings and Payment Willingness

This chapter explores the development of an energy management feature designed to help users reduce electricity costs amid rising prices in the Nordics. Through customer interviews, the hosts highlight the challenges consumers face in quantifying their savings and their reluctance to pay for smart solutions without clear benefits.

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