The Song of Increase and the Song of Safety

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A hive of bees at the end of a long winter is likely to have not even survived. But if they did survive, it's because they ate all their honey. And when we think about what happens when the bees leave, they end up in this tree and they form a tight ball. Human beings aren't bees. But what we yearn for is significant. To do work that matters, to do something we thought we couldn't do or be treated with respect. For 100 years, we traded thatFor junk, for stuff we can put in our closet, for a false sense of security.

This week I was honored and privileged to speak with Seth Godin about his new book, The Song of Significance: A New Manifesto for Teams. For most listeners Seth needs no introduction. Seth is perhaps best known for his prolific daily blog, as well as his books Linchpin, Tribes, The Dip and Purple Cow. I’ve been looking forward to this conversation for a long time now, and Seth of course did not disappoint. In our chat we unpack the purpose and passion that led Seth to writing this latest book. For anyone familiar with his book Linchpin, The Song of Significance is in many ways the spiritual sequel and companion piece to that book. If Linchpin was all about being indispensable on an individual level, The Song of Significance is about how to work together as a team of Linchpins.

This was a really encouraging chat for anyone who might be feeling anxiety about how their skills or unique voice fits into the modern workforce or for anyone considering taking their skills into a freelance or entrepreneurial journey. Seth and I explore how the desire for agency and dignity lie at the core of the modern employee’s desires and how for all of the innovations and progress that have occurred since The Industrial Revolution these two key components have been lost.

The purpose of this new book is to help teams and individuals find this dignity and autonomy again to remind people of their unique voice and how no amount of technology, AI, or automation can replace the song that only they know how to sing. This is truly a book to be read as a team and then have discussions to plan action steps that come out of it, coming together to build a team, organization or business that empowers and trusts everyone to deliver their best work and harmonize together.

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