417: ‘Nothing Is Possible’, With Paul Kafasis
The Talk Show With John Gruber
Unpacking iPhone Features and Marketing
This chapter explores the features and strategic decisions surrounding the latest iPhone models, particularly focusing on the absence of the camera control button in the iPhone 15 Pro and its implications. The discussion also touches on Apple's pricing strategies, consumer behavior, and the marketing tactics employed to attract buyers, particularly in relation to the upcoming iPhone 16. Insights into user preferences, product positioning, and the impact of Apple intelligence on sales are also analyzed.
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