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Why radical collaboration is the answer to the world’s problems
Corporate Unplugged
What Do You Really Want?
I was asked by the daughter of a Brazilian business leader if I could help him. Like any good businessman, he gave me his six demands. What do you really want? He struggled with that question for a moment and then said, 'I want Libirdadji,' which unfortunately means freedom. And as soon as I heard that, I knew that's what he really wanted is his freedom.
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