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YouTube fights TikTok with cash
Channels with Peter Kafka
You Tube Shorts
We're moving to the feed base model, as opposed to direct association with the video. And so all creators that are in that pool now. The other aspect of it issthorts creation and other has actually alluded to this is just very different. Not only is it obviously mobile first and shorter by definition but we're also providing a lot of the tools in technology for that creativity happening. So there's a big amount of investment that's happening in the creation process around shortz where we're going to continue to double down.
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