This chapter explores the current state of the economy, the effects of COVID-19 on consumer behavior, and how retailers are adapting to changes in the cost of capital. It also discusses the global supply chain crisis, resilience in consumers' drinking habits, and promotes responsible drinking initiatives.
Ann Mukherjee, CEO of Pernod Ricard North America, discusses the state of alcohol industry and expanding their portfolio in tequila and flavored whiskey.
Hosts: Carol Massar and Mike Regan. Producer: Paul Brennan.
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