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Controversial Opinions with Dave Pizarro
The Behavioral Design Podcast
The Role of Variable Rewards in Social Media
The more likely you have a very specific behavior that you're trying to shape the more likely a good variable reinforcement schedule is going to work. The real world is complex and there are certain kinds of expectations we have about, you know, when I purchase something,. I don't want only every three times or every five times. And so the complexity of real life behaviors is something that people fail to take into account.
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