2min chapter

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Future AI Products Might Be Habit-Forming, In a Good Way - with Nir Eyal [AI Futures / Human Reward Systems - Episode 2 of 5]

The AI in Business Podcast

CHAPTER

Introduction

The author of the book Hooked is Near A.L. Near graduated with an NBA from Stanford in 2008. He speaks to this today around how VR and generative AI might level up the amount of immersion that products might create. But he also makes some compelling arguments as to why businesses might not want to make products so hooking that they actually have a detrimental effect on their users' well-being or productivity.

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