3min chapter

Bloomberg Businessweek cover image

Active Investing, Super Bowl Ads, Winter Travel Forecast

Bloomberg Businessweek

CHAPTER

High Stakes Advertising: Super Bowl Insights and Corporate Values

This chapter examines the impact of Super Bowl ads on brand recognition and public perception. It highlights how companies like Nike leverage this platform to promote values like diversity, while addressing the risks of backlash in a changing socio-political landscape.

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