Why Build Multiple Brands Instead of Globalizing One

Some of the world's best ecom brands were founded by a bullish founder from the comfort of their bedroom. But, Connor Martin must be the first to manufacture and sell fragrances from his!

Connor founded The Essence Vault in 2019, with humble beginnings at local street markets in Belfast. He's since grown the brand to be the UK's largest online fragrance business, turning over more than £50 million per year.

From becoming the first UK brand on TikTok Shop, to building out a 300 person team, Connor is one of Europe's sharpest brand operators. He joined us to chat through his journey, playbook, and to share some hilarious stories along the way.