4min chapter

Decoder with Nilay Patel cover image

Why would anyone make a website in 2023? Squarespace CEO Anthony Casalena has some ideas

Decoder with Nilay Patel

CHAPTER

The Bad Outcome of AI in Content Marketing

I don't think it's a single bad actor, although if somebody tries to start 100,000 Squarespace trials and do AI, you know, I respect the hustle. But at some point, that cycle gets to a place where there's more garbage in the ecosystem than not. Google could say we could stop it in a pretty dramatic way. Or they could come to you and say, hey, start letting us know when this is happening so we can downrank it. The government could tell you to stop it. There will be more jobs for web developers. Low and behold, there are still jobs for people who help people with creativity and content on the web. They've

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