Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

The Maverick's Guide to a Healthy Consulting Practice (6 Principles)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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How to Be a Better Consultant

I was on an interview yesterday and well, actually this was on LinkedIn yesterday. Somebody said, what's a typical question you get that you really hate? I said, ah, why did you write this book? That's one. And here's another example. So when I'm working with a firm, I want to get a sense of how aligned and engaged the culture is. If you left this company on good terms and a friend of yours was offered a job to go work the company you left on good terms, would you recommend they take it or not? You score that in a scale of one to seven. And I asked that question of every employee that's working somewhere and that

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