Reed Between the Lines cover image

Fast-Track Your Audience Growth with Hyper-Relevant Content with Nehal Tenany (Content Marketing Lead, Clari)

Reed Between the Lines

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Creating Engagement Through Deliberate Controversy

The chapter explores the strategy of using deliberate controversy, termed as a 'fire starter', to spark engagement in content creation by inciting disagreement. It emphasizes the benefits of strategic provocation, data-backed content, and selective recommendations to amplify audience interaction and brand presence.

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