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Cook Hearing Ends With No Judge Ruling; Live from US Open Day 2

Bloomberg Businessweek

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Revenue Dynamics at the U.S. Open

This chapter features a lively discussion with the Chief Commercial Officer of the USTA, focusing on the business strategies that drive the success of the U.S. Open. It highlights recent record-breaking attendance, ticket sales challenges, and the importance of sponsorships while addressing fan concerns about pricing and accessibility. The conversation also explores upcoming renovations at Arthur Ashe Stadium aimed at enhancing the attendee experience.

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