White rabbit candies are a copy of British Toffees. They were first produced in 1943, and they had Mickey Mouse on the rapper. In 1950s, that kind of Americana was just completely out. And so Mickey Mouse was replaced by a big white rabbit, which gave the brand its name. Joe Enlai gave them to Richard Nixon when he first visited in China in the 1970s. But then obviously as the economy started to open up in the 1980s, there were other foreign brands coming into China.

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