339: Capitalizing B2B BUYING TRENDS
Renegade Marketers Unite
00:00
The Importance of Product Marketing
Marketing is never just one thing, right? I think that there's no silver bullet here. Look, my guess is about somewhere between 60 and 75% of the huddlers are looking at 10 to 25% cuts in their budget. So what advice do you have for these folks? We've got problem creation, we've got getting them to at least to a qualified lead. And then there's sort of deal acceleration. What do they need to be thinking about in terms of so what is must have versus nice to have from a marketing standpoint right now? Alison, you want to start with that one?
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