The Briefing cover image

The Crumbl cookie scandal exposing our trademark laws

The Briefing

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Navigating Food Trademarking Laws and Legal Battles

This chapter explores the complexities of food trademarking laws through the lens of a case between McDonald's and a competitor's attempt to imitate the Big Mac. The discussion highlights the importance of trademark integrity and delves into various unique legal cases and marketing strategies in the food industry.

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