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442 Do It! Selling by David Newman

The Marketing Book Podcast

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The Importance of Talking About What We Do Instead of What They Get

Douglas Rushkoff: Have you spent too much time talking about the gosh darn airplane? He says it's just as ridiculous when we do it, talking about what we do instead of what they get and what they will experience.Rushkoff: Our job is to get them to that outcome, shorten the path and accelerate the speedThat they get to an outcome that they already know they want.

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