The Future of Data Clean Rooms

In Varmau, we duplicate the audience across publisher and advertiser. They merge and they are again, of course, they're anonymous, but there's an ID. That could be a way, but if you strip the data of all like the personal, the most of the personal traits, you could create segments and working. It's an alternative. And again, even though we need data, everyone says no idea. I think we need water and we need fresh air, but okay, people say we need data. But the users, the consumers will notice that companies make a lot of money from their data. So there will be a big political pressure on companies just stealing that type