This episode originally aired on HBR ideacast in April 2009. Columbia Business School Professor Rita McGrath offers one solution, discovery-driven growth. In this episode, you'll learn how to apply the principles of discovery- driven growth to your business planning.
To plan for the future, businesses usually look to their past. But what if your company is in uncharted territory? Columbia Business School professor Rita McGrath has a different idea: Design experiments to test your assumptions using “discovery-driven growth.”