Jim Boulden is the vice chairman of the aglvy group and author of a fantastic book, alchemy. He has also written an audio book that i generated quite a few questions from called hacking the unconscious. Jim will be appearing on BBC Radio 4 tonight at 9pm.
Rory Sutherland, Vice Chairman of Ogilvy Group, joins us for an almost unprecedented third appearance on Infinite Loops. Our discussion with Rory centers on:
- The marketing of Saint Paul and religious leaders.
- Humor as a vehicle for effective messaging.
- The advantages and drawbacks of remote work.
- “Category” vs. “brand” advertising.
- And MUCH more!
Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com