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eOFire is a weekly podcast hosted by John Defterios. Today we'll be breaking down F45, the Aussie fitness franchise phenomenon taking over the world. We'll also talk about having a great product and how to make it special for your clients. The episode includes an old classic from the archives which means some resources may no longer be available.

From the archive: This episode was originally recorded and published in 2019. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Luke Armstrong is the Global Head of Sales for F45 Group - the fastest-growing fitness franchise in the world.

Top 3 Value Bombs:

1. If you have a great product, it will do its own marketing.

2. Make the experience special for the customer and be different. Do something that is original.

3. You have to be very action-oriented in business. Taking risks isn’t really a bad thing; you just have to be open to the results.

Check out the franchise opportunities available on the F45 website! - F45's Website

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