Exploring TikTok as an SEO strategy and the Value of Carbon Removal as a Gift

What if you bought carbon removal, not as an offset, but rather as a gift?

This week we sat down with the founding team at Thanks a Ton (Laura Katayama, Tessaria Mihangel, and our own Siobhan Montoya Lavender), a carbon dioxide removal gifting startup on a mission to spread awareness about the burgeoning high-quality CDR industry.

“We take climate change very seriously, but try not to take ourselves too seriously” is a mantra the team lives by.

Thanks a Ton offers a platform where you can send the gift of carbon removal via a digital greeting card. Although the team admits that they are still circling product-market fit, they have had little problem securing high-quality project developers and have gotten a lot of attention for their fun-loving and often striking artwork.

In this episode we dive into this scrappy startup and the surprisingly robust platform they’ve built to engage non-insiders with carbon removal.

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Check out our other podcast, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Carbon Removal Newsroom⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Resources
Thanks a Ton platform

Thanks a Ton on Instagram

Thanks a Ton on Tiktok

Tessaria on Tiktok

Siobhan on X