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#359: Tobi Lütke — From Snowboard Shop to Billion-Dollar Company

The Tim Ferriss Show

CHAPTER

The Top Five Marketing Ideas

Toby: We've invested everything into product like there was a 20 years in our mind roadmap which we couldn't get to because it was a tiny team. To test anything I always had like every time I had $5,000 additional reoccurring a month I had to make a decision am I going to hire this one person which is going to be really good for a product or are I going to spend this as a test for in some kind of marketing capacity and so what I ended up doing um finally and that was the right thing to do is  I got the top five ideas for marketing ideas I saved up the $25,000 so I could you know uh do that

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