The Future Is Here, Is It?

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Nick and nataly hit it off and soon became co partners in the now very real, imaginary ventures. The firm focusis mostly on other comerce brands whose values reflect the modern, socially conscious consumers. We've backed a large number of companies founded by women. And we definitely take to heart that leaders of companies experts in old ideas, and we're backing the new generation.

You’ve had a glimpse into the future, and you’re sitting on an idea that could change the world. Now what? Well, prepare for layers of resistance, and be ready to spring into action. Throughout her career, Natalie Massenet has proved her ability to spot – and act on – a trend, first as a fashion journalist and then as founder of the luxury e-commerce site Net-a-Porter, which pioneered online shopping for high fashion. Now, she’s at the helm of the new fund Imaginary Ventures, with $1 billion under management. Natalie and Reid share tactics about how to deliver the future to consumers, manage pushback, and navigate uncharted territory.

Listen to the audio story "Give Me Away" by Mac Rogers: https://www.gideon-media.com/give-me-away

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