Welcome to Agency Business.

Olivia and Brian interview Andrew Graff, CEO of Boston-based independent agency Allen & Gerritsen (A&G). Under Andrew’s leadership, A&G has built a behavioral-science approach to creativity, focused on what drives human decision-making.

Andrew explains why curiosity is essential to leadership, and why he calls himself a “chief executive intern.” He discusses A&G’s collaborative model for independence, its balance between data and behavioral insight, and how hiring talent from psychology, social sciences, and data helps fuel creative thinking.

We hit on why curiosity keeps independents competitive, how culture sustains long-term growth, and what it means to “zag” toward consumer brands while borrowing lessons from tech.

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Reach Out

Agency Business features agency CEOs and financial decision-makers alongside third party experts including agency pitch consultants. We are always accepting pitches, and are particularly interested in hearing from women and leaders of color.

📬 Pitch a guest or inquire about sponsorships:

📩 Brian at brian@madisonandwall.com

📩 Olivia at olivia@fusionfrontmedia.com

Follow Madison and Wall and FusionFront Media on LinkedIn for updates.

Explore Our Other Podcasts:

📊 The Madison and Wall Podcast – Brian opens up about his latest work — plus crucial economic, financial, and industry trends.

🎬 Screen & Sponsor – Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

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