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240: Danny Postma — An Indie Hacker's Business Evolution

The Bootstrapped Founder

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How to Build a Successful Media Business

In my SaaS business, it was all worth of mouth. It was all people just recommending it in the community because we had a very strong interconnected community online teachers. If you're building a product that's not new, refreshing people want to see how you build it. But if your audience, your actual customer audience is somewhere else, then building in public will not attract them unless you build right there for them and appeal to them.

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