In this episode of Risk & Real, host Jeffrey Wheatman sits down with Dani Woolf, co-founder of CyberSynapse and CEO of Audience 1st, to discuss a major shift happening in the cybersecurity industry: the decline of the traditional analyst model and the rise of direct buyer engagement.
Cybersecurity vendors that engage directly with their buyers gain faster, more actionable insights than those relying solely on traditional analyst firms.
Tune in as we discuss:
- The flaws in the traditional analyst model and why it’s no longer aligned with today’s fast-moving cybersecurity landscape.
- Why analyst reports take too long to produce and how they filter buyer insights.
- The power of direct buyer engagement and how vendors can gather real-time, unfiltered insights.
- Why cybersecurity vendors are cutting back on analyst firm budgets and shifting to a hybrid research model.
- How CyberSynapse enables vendors to talk directly to security practitioners, CISOs, and IT leaders.
Resources & Links:
Learn more about CyberSynapse: https://www.cybersynapse.io
Follow Dani Woolf on LinkedIn: https://www.linkedin.com/in/daniwoolf
Check out Audience 1st Podcast: https://audience1st.fm
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Connect with host Jeffrey Wheatman on LinkedIn: https://www.linkedin.com/in/jeffreywheatman
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