Audience 1st cover image

Why the Legacy Analyst Model is Misaligned with Cybersecurity Buyer and Vendor Needs

Audience 1st

CHAPTER

Intro

This chapter explores the shifting landscape of marketing in the cybersecurity sector, emphasizing the need for direct customer engagement over conventional analyst interactions. The guest shares valuable insights on fostering stronger connections between vendors and decision-makers to boost business growth.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner