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Target is having a bad year . . . and it’s not just because of tariffs.

Most Innovative Companies

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Target's Turbulent Transformation

This chapter examines the post-pandemic challenges faced by Target, including inventory issues and the impact of inflation on consumer behavior. It discusses how recent boycotts and tariffs have pressured the retailer to adjust its branding and product offerings, shifting towards affordability. The narrative highlights Target's attempts to strengthen ties with the Black community while navigating corporate investment complexities and market positioning strategies.

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