There is this sort of myopic view for people, particularly in the online space who do the kinds of stuff that I do to look literally just within our industry. It's like, oh, let's look at all the other online marketers are doing. Do you want me to tell the Henry Ford story or the Netflix story?
We speak with Sheena Iyengar, an expert in the science of choice. Iyengar provides practical steps for generating big ideas by drawing from recent advances in neuro- and cognitive sciences. She upends the myth that only a select few can come up with revolutionary ideas and offers an evidence-backed method for anyone looking to innovate and solve complex problems.
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