The Three Tropes of Universal Storytelling

Tapping into those emotions is what unlocks scale in storytelling. I actually think with the piece that we made about Jimmy, the 24 hours of Mr. Beast, it actually was more about the desire for love and making sure that he doesn't let everyone down. That they still view him the way that he wants them to view him. And I'd never thought about it like that. It's really interesting framework to always think about those three tropes of universal storytelling. Okay. Now, the third thing from Matthew Lond that I wanted to talk about that really struck me was he talked about how to build a creative team. He put something on the screen where he said, endorphins not