The Importance of Community Values in Sport

"I don't like someone in profound denial about the realities of how interpersonal relationships work, and how perceptions work," says UFC executive. "Look at the numbers drop as I talk about race." Francis is a big name, but a big fight requires two big names,. Now, he could probably do okay with a decent dance partner, but he won't really do super well unless he has somebody else that people really want to see him fight".