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Reimagining Retail: Gen Z’s Path-to-Purchase—What Most Folks Get Wrong About Them and How Social Media Influences In-Store Behavior | Sep 18, 2024
Behind the Numbers: an EMARKETER Podcast
Navigating the New Retail Landscape: Gen Z's Impact on In-Store Shopping
This chapter examines the changing shopping behaviors of Gen Z, emphasizing their reliance on social media and digital platforms for product discovery and research. It highlights their preference for thorough online research and the significant role smartphones play in their in-store shopping experiences.
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Discover
highlights
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