BDTP. Measuring the ROI of Email with Claudiu Murariu
UI Breakfast: UI/UX Design and Product Strategy
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Do's and Don'ts When Measuring Email ROI
Don't ever think that the welcome email will make a big difference. The only good purpose we've seen for the welcome email is many months from the moment of sign up when somebody forgets what's their username. Always start from the perspective of the user and how they are touched by the emails. That'll get you closer to analyzing it the right way.
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