Platform Classics: Platform Envelopment
Talking about Platforms
The Rise of Streaming: Understanding Envelopment in Media
This chapter delves into the rise of streaming media in the late 90s, examining RealNetworks' initial dominance and Microsoft's aggressive market entry through Windows Media Player. It also introduces the concept of envelopment and explores its implications in tech competition, exemplified by eBay's acquisition of PayPal.
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