1min chapter

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101 - Robot Lawnmowers, Christmas Tree Business & Monetizing Email Lists with Chris Koerner

Nikonomics - The Economics of Small Business

CHAPTER

Consultative Approaches to Email Marketing and Customer Retention

This chapter explores the shift from traditional email marketing agencies to consultancy services, emphasizing the importance of focusing on existing customers for retention and lead nurturing. It advocates for understanding client goals and customer lifecycles to enhance communication and sales strategies.

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