The Nestalgia Bone Podcast

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i'm closeto the tufor but they'll be completely inrelated. The through line podcast, yes, listen to through line ad all. They did an episode called the nestalgia bone, which traces the history of nestalgia. And it was interesting, but it got me thinking a lot of ways. It actually tied into analytics when we start thinking about things like like confirmation bias and how much the brain sort of plays tricks. If you've had enough of me, cause i certainly have. Michae a, what's your last call? I think mo last time, actually, last called the first t l c testing one community session we did in r c ts.

Hey there, mister. That's a mighty nice multi-touch attribution model you're using there. It would be a shame to see it get mixed up with a media model. Or... would it? What happens if you think about media mix models as a tool that can be combined with experimentation to responsibly measure the incrementality of your marketing (while also still finding a crust of bread in the corner for so-called "click attribution")? According to a 2019 paper published by ThirdLove (which happens to have been Michael's last call on our last episode), that's a pretty nice way to go, and we thought it would be fun to see if we could raise Tim's blood pressure by giving him something to vigorously agree with for once. It was. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.