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MERGING AHEAD

The Media Odyssey

CHAPTER

Broadcasting Dynamics in a Digital Age

This chapter explores the evolving landscape of broadcasting, emphasizing the challenges faced by Linear TV amidst the rise of streaming services. It discusses potential acquisitions, competitive strategies in France, and the impact of technological advancements on traditional media. The need for collaboration and innovative approaches among public service broadcasters is highlighted as they navigate a fragmented telecommunications market.

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