265: How To Sell Better In An Economic Downturn
The Predictable Revenue Podcast
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What Are the Common Mistakes Companies Are Making When It Comes to Targeting the Right Customer Profile?
Most companies, when they put together their ideal customer profile, it's all about their product. So the i c p should focus on what is the pain that you solve? And what value? What measurable value? The worst I saw was one company requiring a ten x return in the first year before they were going to make a purchase. That was sort of an outlier, but that gives you an idea of just how tough it can get,.
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