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Meta
Acquired
Facebook's Mobile Advertising Revolution
This chapter explores a transformative moment for Facebook in late 2013, when mobile ad revenues outpaced desktop, leading to a dramatic shift in their advertising strategy. It details the challenges faced by Facebook regarding user engagement and app design, and how the company utilized expert talent to improve their mobile application, ultimately achieving substantial growth. Additionally, the chapter addresses the evolving social dynamics and competition in the tech landscape, emphasizing the need for Meta to adapt its product strategy to cater to users' preferences for more private interactions.
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