Is Roku a Medium for Brands With Small Budgets?

You can set up a video ad campaign on Roku for tens of thousands of dollars. You can also get involved beyond 30 with our brand studio doing things like sponsoring segments of franchises we run. So the takeaway is you can go really big or start small. And I think that's fundamentally different than TV historically, which was a medium for big brands with big budgets and it was harder for small businesses to break in.