Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

How Everlane have harnessed the principle of fairness to grow their brand

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

00:00

Intro

This chapter examines Everlane, a direct-to-consumer fashion brand known for its commitment to radical transparency and fair pricing. It discusses the brand’s unique business model, the ethical implications of its practices, and how these factors influence consumer perception and behavior.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app