
How Everlane have harnessed the principle of fairness to grow their brand
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
00:00
Intro
This chapter examines Everlane, a direct-to-consumer fashion brand known for its commitment to radical transparency and fair pricing. It discusses the brand’s unique business model, the ethical implications of its practices, and how these factors influence consumer perception and behavior.
Transcript
Play full episode