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Writing (and Covering) Pro Wrestling with WWE’s Bruce Prichard and David Shoemaker

The Press Box

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The Advantages of Having a Creative Team

"I don't think there's another group of writers and producers that can do what we do on a weekly basis," says McMahon. "Every promo, everything that you hear is really an extension of who that superstar is ... And we just try to embellish it." The WWE Hall of Famer has been in the business for more than 30 years.

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