The 3 Flows Making or Breaking Your Retention Engine w/Ben Zettler
Conversion Tracking Playbook
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Mastering Customer Segmentation
This chapter explores the nuances of customer segmentation in communication strategies, focusing on customizing messages based on purchasing history. It discusses the implementation of discount incentives and email flows for optimizing user engagement, while also emphasizing the importance of collecting zero-party data for personalized marketing. Additionally, it highlights the balance between targeted content creation and resource investment, aiming to enhance customer retention through effective segmentation practices.
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