4min chapter

The Human Risk Podcast cover image

Professor David Spiegelhalter on Communicating Risk

The Human Risk Podcast

CHAPTER

How Do We Help the Average Adult?

We need to help people on a day-to-day basis, he says. The idea of manipulation is what it comes tive in communication and we must ask ourselves if we are being persuaded or not. He believes that the success of radio shows such as 'More or less' has been down to them teaching us how to take numbers apart.

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