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The Lean Product Playbook with Author Dan Olsen

The Product Podcast

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Product Strategy - What's Your Value Prop?

What we want to do is think about these three categories of benefits, right? Must haves, performance and delighters. Use those to categorize and get clear on our value prop. And the pace with which that happens just depends on the level of competition and innovation within your space. So this is not a static picture. So this needs and features migrate over time.

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