#2029 - Failure Friday: Failure Friday: “We had no desire to help college students cheat…”
Side Hustle School
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The Good, Cheap, Fast Triangle
We were dreaming of clients who wanted a deliverable for good and fast. We decided to try marketing services for people who needed a presy. Quickly, we named the brand. Next day, pressy. The phone started ringing. And it is always magical and hilarious when you get that first call. I i think it was the very first call that i answered, which tipped us off to the fact that we had stumbled upon a market that we didn't actually want to serve.
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