2min chapter

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21 | Daniel Kahneman and the sunk-cost fallacy

Night Science

CHAPTER

Collaboration With Amos: Critical Weapons at the Door

During the years of collaboration, neither of us ever rejected out of hand anything the other said. That's because we viewed the generating ideas as a progressive enterprise. So you have a bad idea, but there must be something there. The assumption was that whatever was said, if it was surprising, it was worth welling on.

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